New game of chicken: Mickey D’s sandwich like rival’s

Writing by Chris on Wednesday, 24 of May , 2006 at 12:03 pm

I just love how serious they take this stuff.


McDonald’s is conducting an 18-month test of the sandwich and a breakfast chicken biscuit in 650 restaurants in the Southeast, backing it with $20 million in equipment, plus undisclosed marketing expenses. It’s one of the biggest tests the Oak Brook, Ill.-based company has run on a franchisee-developed product since the Egg McMuffin in 1973.


http://www.ajc.com/news/content/living/stories/052

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Category: General News

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